B2B Search
Marketing
Insights

B2B Search Marketing Insights

Is SEO Worth it for B2B? – that depends…on your mindset

Is SEO Worth it for B2B? – that depends…on your mindset

TABLE OF CONTENTS Why is SEO important for B2B? The mindset problem Focus on building a brand Publishing consistently Don’t stop 3 feet from the gold Avoid the siloed mindset Helping your customer Is SEO Worth it for B2B? Why is SEO important for B2B? SEO is important...

5 Ideas for Repurposing Your SEO Content

5 Ideas for Repurposing Your SEO Content

TABLE OF CONTENTS Turn articles into social media posts Condense content into a LinkedIn carousel Create a downloadable asset Host a webinar or podcast Update the content you already have Are you sure you’re maximising the value of your existing content? Most B2B...

B2B Keyword Research – A 5 Step Process

B2B Keyword Research – A 5 Step Process

TABLE OF CONTENTS Identify seed keywords Expand seed keywords Keyword prioritisation Search intent Identifying quick wins What is B2B keyword research? The goal of effective B2B keyword research is to build a list of terms that will inform a search strategy, aimed at...

3 Questions to Ask Before Conducting a Content Audit

3 Questions to Ask Before Conducting a Content Audit

TABLE OF CONTENTS Introduction Setting your strategy Now you're ready to audit! Do you have that one cupboard in your home that’s so full of stuff you’re not even sure what’s at the back any more? Having a website can be a bit like that. With new content being...

How Will ChatGPT Change Content Marketing?

How Will ChatGPT Change Content Marketing?

TABLE OF CONTENTS Introduction What is ChatGPT? Can you create content that resonates? Where does ChatGPT fall short? How will ChatGPT shape content marketing in 2023? The robots aren't coming for our jobs...yet! Drawing more than a million users after it was first...

How to Increase Followers on Your LinkedIn Company Page

How to Increase Followers on Your LinkedIn Company Page

TABLE OF CONTENTS 10 tips for Growing Your Company Page Following Be Consistent Have a Plan/Process Use a Mix of Content Formats Be a Thought Leader Show Your Company Culture Use Emojis Engage, Engage, Engage! Use Relevant Hashtags Optimise Your Company Page Test and...

SEO Consultant vs Agency – Which Should You Choose?

SEO Consultant vs Agency – Which Should You Choose?

TABLE OF CONTENTS: The Consultant vs Agency Debate What is an SEO Consultant? What is an SEO Agency? Should I Choose an SEO Consultant or an Agency? SEO Consultant Pros SEO Consultant Cons SEO Agency Pros SEO Agency Cons The consultant vs agency debate So you’re...

How to Increase Traffic to a B2B Website in 2023

How to Increase Traffic to a B2B Website in 2023

TABLE OF CONTENTS The Traffic Challenge How to Increase B2B Website Traffic Method 1: Google Ads Method 2: SEO Blog Strategy Method 3: Social Media Method 4: Interact on Industry Forums Method 5: Develop and Promote a Tool The traffic challenge We have a website but...

B2B SaaS Content Strategy

B2B SaaS Content Strategy

TABLE OF CONTENTS What is Content? What is Content Marketing? Why is Content Marketing Important for SaaS Companies Owning the SaaS Buyer Journey – Covering all Touchpoints A B2B SaaS Content Strategy A Journey of 1000 Miles Begins With a First Step What is content?...