by Alastair Kane | May 10, 2023 | Uncategorized
TABLE OF CONTENTS Why is SEO important for B2B? The mindset problem Focus on building a brand Publishing consistently Don’t stop 3 feet from the gold Avoid the siloed mindset Helping your customer Is SEO Worth it for B2B? Why is SEO important for B2B? SEO is important...
by Natasha Hemmings | Apr 5, 2023 | Uncategorized
TABLE OF CONTENTS Turn articles into social media posts Condense content into a LinkedIn carousel Create a downloadable asset Host a webinar or podcast Update the content you already have Are you sure you’re maximising the value of your existing content? Most B2B...
by Alastair Kane | Apr 2, 2023 | Uncategorized
TABLE OF CONTENTS Identify seed keywords Expand seed keywords Keyword prioritisation Search intent Identifying quick wins What is B2B keyword research? The goal of effective B2B keyword research is to build a list of terms that will inform a search strategy, aimed at...
by Natasha Hemmings | Feb 19, 2023 | Uncategorized
TABLE OF CONTENTS Introduction Setting your strategy Now you’re ready to audit! Do you have that one cupboard in your home that’s so full of stuff you’re not even sure what’s at the back any more? Having a website can be a bit like that. With new content being...
by Natasha Hemmings | Jan 18, 2023 | Uncategorized
TABLE OF CONTENTS Introduction What is ChatGPT? Can you create content that resonates? Where does ChatGPT fall short? How will ChatGPT shape content marketing in 2023? The robots aren’t coming for our jobs…yet! Drawing more than a million users after it...
by Natasha Hemmings | Oct 11, 2022 | Uncategorized
TABLE OF CONTENTS 10 tips for Growing Your Company Page Following Be Consistent Have a Plan/Process Use a Mix of Content Formats Be a Thought Leader Show Your Company Culture Use Emojis Engage, Engage, Engage! Use Relevant Hashtags Optimise Your Company Page Test and...
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