by Alastair Kane | Oct 26, 2023 | Uncategorized
Ever felt like you’re shouting into a void, with no one to hear your voice? That’s what it can feel like for many SaaS companies trying to make their mark in the crowded digital space. But hold on… What if there was a way to amplify that voice in...
by Natasha Hemmings | Jun 11, 2023 | Uncategorized
TABLE OF CONTENTS Content channels explained Maximise your content potential A B2B content strategy for one piece Thinking outside the box As a content marketer, there’s nothing worse than creating loads of great content – only to have nobody read it. It’s a...
by Alastair Kane | May 10, 2023 | Uncategorized
TABLE OF CONTENTS Why is SEO important for B2B? The mindset problem Focus on building a brand Publishing consistently Don’t stop 3 feet from the gold Avoid the siloed mindset Helping your customer Is SEO Worth it for B2B? Why is SEO important for B2B? SEO is important...
by Natasha Hemmings | Apr 5, 2023 | Uncategorized
TABLE OF CONTENTS Turn articles into social media posts Condense content into a LinkedIn carousel Create a downloadable asset Host a webinar or podcast Update the content you already have Are you sure you’re maximising the value of your existing content? Most B2B...
by Alastair Kane | Apr 2, 2023 | Uncategorized
TABLE OF CONTENTS Identify seed keywords Expand seed keywords Keyword prioritisation Search intent Identifying quick wins What is B2B keyword research? The goal of effective B2B keyword research is to build a list of terms that will inform a search strategy, aimed at...
by Natasha Hemmings | Feb 19, 2023 | Uncategorized
TABLE OF CONTENTS Introduction Setting your strategy Now you’re ready to audit! Do you have that one cupboard in your home that’s so full of stuff you’re not even sure what’s at the back any more? Having a website can be a bit like that. With new content being...
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