Last updated: 2025-11-04

# Alastair Kane Search Marketing (Alkane Marketing)

> Independent B2B SEO & PPC consultant helping B2B tech/SaaS SMEs grow pipeline via search. This file highlights LLM-friendly overview pages and cornerstone articles.

## Services (start here)
- [B2B SEO Consultant](https://alkane.marketing/b2b-seo-consultant/): What I do, who I help, pricing ranges, FAQs.
- [SaaS SEO Consultant](https://alkane.marketing/saas-seo-consultant/): SaaS-specific positioning and outcomes.
- [PPC Consultant](https://alkane.marketing/ppc-consultant/): Google Ads support complementary to SEO.

## Insights (cornerstone articles)
- [SaaS SEO Strategy in 2025](https://alkane.marketing/insights/saas-seo/): Strategy shifts for AI search era.
- [B2B SEO Strategy in an AI-Driven World](https://alkane.marketing/insights/b2b-seo-strategy/): Measurement & GEO/AIO framing.
- [B2B SaaS Marketing Trends 2025](https://alkane.marketing/insights/saas-marketing-trends/): Context for SaaS buyers & search.

## Company & Proof
- [Home](https://alkane.marketing/): Who I help and services overview.
- [Case Studies](https://alkane.marketing/case-studies/): Selected client results.
- [About](https://alkane.marketing/about/): Background & credibility.

## Contact & Policies
- [Contact](https://alkane.marketing/contact/)
- [Privacy Policy](https://alkane.marketing/privacy-policy/)

## Optional
- [Insights archive](https://alkane.marketing/insights/): All articles (long list; lower priority).