B2B SEO Consultant

Increase Relevant Traffic from Search

How SEO Helps B2B Businesses

B2B companies need more than a standard SEO strategy—they need a specialist who understands the unique challenges of longer sales cycles, complex buyer journeys and reaching multiple decision-makers.

I offer B2B SEO services that drive qualified leads, increase revenue and establish your business as an industry leader. Through a blend of technical SEO, targeted content and authoritative link building, I focus on boosting your website’s visibility in organic search.

I go beyond improving rankings; I create a strategic roadmap aimed at growing your bottom line.

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Appear for buyer keywords

Appear on page 1 for your buyer keywords. Increasing visibility in Google for bottom funnel terms is a priority when I’m working with a new client, as it has a positive impact on sales pipeline. Organic Search has one of the highest conversion rates in digital marketing.

Build trust with your audience

Build trust with your target audience for informational keywords. This is an important strategy for capturing demand and building brand awareness and trust to people that aren’t ready to buy. Content that helps your prospects increases the chance they will seek out your business when they become in-market.

SEO as part of integrated B2B marketing

It’s important that SEO isn’t siloed and integrates seamlessly with other channels, complementing and compounding overall marketing impact. I act like an extension to your marketing team offering SEO expertise. Working collaboratively in this way ensures alignment with the wider marketing goals.

Frequently Asked Questions

I’ve been helping B2B companies with SEO strategy since 2012. Before becoming an independent B2B SEO consultant, I was Head of Search at an award winning B2B marketing agency. I have helped countless companies around the world improve their visibility in search and generate qualified leads. I have worked with tech startups to global enterprise brands.

B2B SEO aims to improve the organic search visibility of a company’s website in order to attract and engage the businesses they sell to. This is achieved through a combination of technical SEO, content and link building.

The main difference between B2B SEO and standard SEO (B2C) is the target audience – businesses vs consumers.

Unlike B2C SEO, which taps into emotional triggers, B2B SEO targets longer sales cycles with educational content designed for multiple decision-makers. By focusing on niche keywords and delivering value-driven insights, it establishes trust, showcases expertise, and attracts high-quality leads that drive revenue growth.

More and more, B2B buyers are expressing a preference for informational digital content to help make purchase decisions, rather than interacting with sales reps. In fact, according to Gartner, 80% of sales interactions between suppliers and buyers will occur in online channels by 2025.

In this increasingly online world a business website must function as a powerful sales tool, offering content that supports B2B buyers at every stage of the purchasing journey.

Millennials, the first digitally native generation, are now playing a bigger role in B2B buying decisions, favouring online interactions over traditional sales calls. In fact, nearly half prefer no contact with a sales rep at all.

What does this mean for businesses? Online channels, especially SEO, are becoming critical to influence B2B buyers. As more decision-makers turn to digital resources, your website needs to deliver the right content to guide their journey. SEO isn’t just important—it’s essential for future-proofing your sales strategy.

I offer the full suite of B2B SEO services – technical SEO, content and link building. Here is an overview of what I can help you with: