Services provided by: Alastair Kane Search Marketing,
Being on page 1 for keywords that your potential customers use helps you generate high quality traffic and leads. As well as increasing brand awareness through search, you’ll get more people enquiring about your business’ products and services. SEO is a long-term strategy but highly effective at capturing demand.
Google Search ads allow you to market to an audience that is actively looking for the goods and services your company provides. PPC is ideal for businesses that don’t yet have visibility for important buyer-stage keywords. PPC allows you to effectively ‘buy’ that visibility and you only pay when someone actually visits your website. It is a quick route to driving qualified traffic and leads to your business.
I have over a decade of experience helping B2B businesses generate traffic and sales from search engines.
Prior to being an independent consultant, I was Head of Search at a B2B marketing agency.
I have helped clients across many industries with search marketing, helping to deliver on specific business objectives.
Think of me as a search marketing partner to your in-house team. I like to work with clients in a collaborative way, creating SEO and PPC campaigns that align with your objectives.
As a consultant I can move faster and pivot more easily than an agency. Digital marketing is constantly changing so agility is vital to capitalise on emerging opportunities.
I work with a few select clients that I know I can help and build long-term working relationships with. This helps me to provide businesses with a personalised search marketing service.
Read through the following case studies to find out how I can generate traffic and opportunities from search engines for your business , with SEO and PPC.
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