B2B Search Marketing for Growth

Generate & Convert Search Traffic
Get in Touch

B2B Search Marketing for Growth

Better Search Engine Visibility With SEO & PPC
Get in Touch

HOW I HELP

seo consultant

SEO

Online channels such as SEO are becoming increasingly important in the B2B purchase journey. As part of a holistic marketing plan, SEO is a powerful strategy for generating demand amongst your target audience. Lack of investment in SEO means more page 1 mindshare going to your competitors. SEO Consultation.

 

ppc

PPC

Generate leads from people that are in ‘buyer’ mode. Google Ads is a powerful lead generation tool that allows you to focus only on users that are in the market to purchase what your business offers. Google’s dominance in search will allow your business to tap into this high quality traffic source. PPC Consultation.

CLIENTS

LATEST BLOG POSTS

B2B Content Distribution – Having a Strategy to Get Noticed

B2B Content Distribution – Having a Strategy to Get Noticed

TABLE OF CONTENTS Content channels explained Maximise your content potential A B2B content strategy for one piece Thinking outside the box As a content marketer, there’s nothing worse than creating loads of great content - only to have nobody read it. It’s a waste of...

Is SEO Worth it for B2B? – that depends…on your mindset

Is SEO Worth it for B2B? – that depends…on your mindset

TABLE OF CONTENTS Why is SEO important for B2B? The mindset problem Focus on building a brand Publishing consistently Don’t stop 3 feet from the gold Avoid the siloed mindset Helping your customer Is SEO Worth it for B2B? Why is SEO important for B2B? SEO is important...

5 Ideas for Repurposing Your SEO Content

5 Ideas for Repurposing Your SEO Content

TABLE OF CONTENTS Turn articles into social media posts Condense content into a LinkedIn carousel Create a downloadable asset Host a webinar or podcast Update the content you already have Are you sure you’re maximising the value of your existing content? Most B2B...

B2B Keyword Research – A 5 Step Process

B2B Keyword Research – A 5 Step Process

TABLE OF CONTENTS Identify seed keywords Expand seed keywords Keyword prioritisation Search intent Identifying quick wins What is B2B keyword research? The goal of effective B2B keyword research is to build a list of terms that will inform a search strategy, aimed at...

3 Questions to Ask Before Conducting a Content Audit

3 Questions to Ask Before Conducting a Content Audit

TABLE OF CONTENTS Introduction Setting your strategy Now you're ready to audit! Do you have that one cupboard in your home that’s so full of stuff you’re not even sure what’s at the back any more? Having a website can be a bit like that. With new content being...

How Will ChatGPT Change Content Marketing?

How Will ChatGPT Change Content Marketing?

TABLE OF CONTENTS Introduction What is ChatGPT? Can you create content that resonates? Where does ChatGPT fall short? How will ChatGPT shape content marketing in 2023? The robots aren't coming for our jobs...yet! Drawing more than a million users after it was first...

How to Increase Followers on Your LinkedIn Company Page

How to Increase Followers on Your LinkedIn Company Page

TABLE OF CONTENTS 10 tips for Growing Your Company Page Following Be Consistent Have a Plan/Process Use a Mix of Content Formats Be a Thought Leader Show Your Company Culture Use Emojis Engage, Engage, Engage! Use Relevant Hashtags Optimise Your Company Page Test and...

WHY WORK WITH ME

Bespoke Strategy

No ‘cookie-cutter’ template strategy. Even businesses operating in the same industry have their own unique needs and characteristics. I take the time to gain a deep understanding of your particular business and its customers in order to develop a plan which is aligned with your short and long term goals.

 

Growth Focused

Any strategy I use is pre-validated with the simple question – will this contribute to business growth? ‘Vanity’ metrics like keyword rank and traffic are important, but they don’t necessarily equate to business growth. I like to work closely with sales teams to ensure the marketing strategy is impacting revenue.

 

Transparent

I will only work with you if I think I can help contribute to the growth of your business. Monthly campaign reporting is of course standard,  and we will have  quarterly reviews to ensure the marketing plan is working and still valid, or needs an adjustment to ensure the continued alignment with the goals of your business.

DO YOU WANT MORE WEBSITE ENQUIRIES?

Book a call to discuss your business' search marketing needs

Privacy

5 + 10 =