HOW I HELP
Online channels such as SEO are becoming increasingly important in the B2B purchase journey. As part of a holistic marketing plan, SEO is a powerful strategy for generating demand amongst your target audience. Lack of investment in SEO means more page 1 mindshare going to your competitors. SEO Consultation.
Generate leads from people that are in ‘buyer’ mode. Google Ads is a powerful lead generation tool that allows you to focus only on users that are in the market to purchase what your business offers. Google’s dominance in search will allow your business to tap into this high quality traffic source. PPC Consultation.
Content is the lifeblood of your business website and is key to a strong online presence. It gets your brand noticed by the right people and nurtures trust amongst your target customers. The right content strategy will lead to business growth and sales. Find out more
LATEST BLOG POSTS
TABLE OF CONTENTS 10 tips for Growing Your Company Page FollowingBe ConsistentHave a Plan/ProcessUse a Mix of Content FormatsBe a Thought LeaderShow Your Company CultureUse EmojisEngage, Engage, Engage!Use Relevant HashtagsOptimise Your Company PageTest and Learn...
TABLE OF CONTENTS Why Content Marketing is ImportantThe Biggest Challenge Comes from Within5 Content Marketing Challenges & SolutionsContent is Everything Why Content Marketing is Important for B2B In simple terms, Content Marketing is how a business communicates...
TABLE OF CONTENTS: The Consultant vs Agency DebateWhat is an SEO Consultant?What is an SEO Agency?Should I Choose an SEO Consultant or an Agency?SEO Consultant ProsSEO Consultant ConsSEO Agency ProsSEO Agency Cons The Consultant...
TABLE OF CONTENTS The Traffic ChallengeHow to Increase B2B Website TrafficMethod 1: Google AdsMethod 2: SEO Blog StrategyMethod 3: Social MediaMethod 4: Interact on Industry ForumsMethod 5: Develop and Promote a Tool The Traffic Challenge We have a website but it...
TABLE OF CONTENTS What is Content?What is Content Marketing?Why is Content Marketing Important for SaaS CompaniesOwning the SaaS Buyer Journey – Covering all TouchpointsA B2B SaaS Content StrategyA Journey of 1000 Miles Begins With a First Step What is Content?...
TABLE OF CONTENTS What is B2B SEOWhy is SEO Important for B2B Companies?Should all B2B Companies Invest in SEO?SEO as Part of a Holistic B2B Marketing StrategyA Complete B2B SEO Strategy – Immersive SEO What is B2B SEO B2B SEO encompasses a range of disciplines, each...
WHY WORK WITH ME
No ‘cookie-cutter’ template strategy. Even businesses operating in the same industry have their own unique needs and characteristics. I take the time to gain a deep understanding of your particular business and its customers in order to develop a plan which is aligned with your short and long term goals.
Any strategy I use is pre-validated with the simple question – will this contribute to business growth? ‘Vanity’ metrics like keyword rank and traffic are important, but they don’t necessarily equate to business growth. I like to work closely with sales teams to ensure the marketing strategy is impacting revenue.
I will only work with you if I think I can help contribute to the growth of your business. Monthly campaign reporting is of course standard, and we will have quarterly reviews to ensure the marketing plan is working and still valid, or needs an adjustment to ensure the continued alignment with the goals of your business.