HOW I HELP
SEO
Online channels such as SEO are becoming increasingly important in the B2B purchase journey. As part of a holistic marketing plan, SEO is a powerful strategy for generating demand amongst your target audience. Lack of investment in SEO means more page 1 mindshare going to your competitors. SEO Consultation.
PPC
Generate leads from people that are in ‘buyer’ mode. Google Ads is a powerful lead generation tool that allows you to focus only on users that are in the market to purchase what your business offers. Google’s dominance in search will allow your business to tap into this high quality traffic source. PPC Consultation.
CLIENTS
Matt C
VR Solutions Consultant
I hired Alastair to make our website visible for key search terms and improve our lead generation. We went from page 10+ to page 1 for VR training and many other terms, which has produced a new flow of incoming leads and opportunities. In addition, he has guided us to produce the right type of blog content that attracts our ideal clients. I would recommend Al without hesitation for SEO, PPC and content strategy, and he’s a lovely chap as well.
Wayne Green
Owner
I’m thoroughly happy with the work Al has carried out for Love Removals over the years. With the leads we receive as a result of his efforts, we’ve managed to establish a successful removals business. I highly recommend Al to anyone looking for SEO expertise.
Tim Fleming
CEO & Co Founder
Al has been a real asset to the team at Future Visual guiding us through the maze of SEO’s secrets. I’ve been delighted with the ideas he has developed with us and most importantly the results.
All our traffic is up and inbound enquiries are consistently growing.
Highly recommend!
Anthony Wouters
Owner
Al provided real clarity to Pegem’s SEO, sales and marketing strategies. We now have an excellent practical approach for growing the business. I would thoroughly recommend Al for any of your digital marketing needs.
Matt Lawson
Owner
Dealt with Alastair since mid 2020, he certainly knows how to promote businesses on the internet.
We’ve had a large amount of enquiries & sales, due to his knowledge.
I would highly recommend him
LATEST BLOG POSTS
Is SEO Worth it for B2B? – that depends…on your mindset
TABLE OF CONTENTS Why is SEO important for B2B? The mindset problem Focus on building a brand Publishing consistently Don’t stop 3 feet from the gold Avoid the siloed mindset Helping your customer Is SEO Worth it for B2B? Why is SEO important for B2B? SEO is important...
5 Ideas for Repurposing Your SEO Content
TABLE OF CONTENTS Turn articles into social media posts Condense content into a LinkedIn carousel Create a downloadable asset Host a webinar or podcast Update the content you already have Are you sure you’re maximising the value of your existing content? Most B2B...
B2B Keyword Research – A 5 Step Process
TABLE OF CONTENTS Identify seed keywords Expand seed keywords Keyword prioritisation Search intent Identifying quick wins What is B2B keyword research? The goal of effective B2B keyword research is to build a list of terms that will inform a search strategy, aimed at...
3 Questions to Ask Before Conducting a Content Audit
TABLE OF CONTENTS Introduction Setting your strategy Now you're ready to audit! Do you have that one cupboard in your home that’s so full of stuff you’re not even sure what’s at the back any more? Having a website can be a bit like that. With new content being...
How Will ChatGPT Change Content Marketing?
TABLE OF CONTENTS Introduction What is ChatGPT? Can you create content that resonates? Where does ChatGPT fall short? How will ChatGPT shape content marketing in 2023? The robots aren't coming for our jobs...yet! Drawing more than a million users after it was first...
How to Increase Followers on Your LinkedIn Company Page
TABLE OF CONTENTS 10 tips for Growing Your Company Page Following Be Consistent Have a Plan/Process Use a Mix of Content Formats Be a Thought Leader Show Your Company Culture Use Emojis Engage, Engage, Engage! Use Relevant Hashtags Optimise Your Company Page Test and...
B2B Content Marketing Challenges: Is Your Business Killing Your Strategy?
TABLE OF CONTENTS Why Content Marketing is Important The Biggest Challenge Comes from Within 5 Content Marketing Challenges & Solutions Content is Everything Why content marketing is important for B2B In simple terms, Content Marketing is how a business...
SEO Consultant vs Agency – Which Should You Choose?
TABLE OF CONTENTS: The Consultant vs Agency Debate What is an SEO Consultant? What is an SEO Agency? Should I Choose an SEO Consultant or an Agency? SEO Consultant Pros SEO Consultant Cons SEO Agency Pros SEO Agency Cons The consultant vs agency debate So you’re...
How to Increase Traffic to a B2B Website in 2023
TABLE OF CONTENTS The Traffic Challenge How to Increase B2B Website Traffic Method 1: Google Ads Method 2: SEO Blog Strategy Method 3: Social Media Method 4: Interact on Industry Forums Method 5: Develop and Promote a Tool The traffic challenge We have a website but...
WHY WORK WITH ME
Bespoke Strategy
No ‘cookie-cutter’ template strategy. Even businesses operating in the same industry have their own unique needs and characteristics. I take the time to gain a deep understanding of your particular business and its customers in order to develop a plan which is aligned with your short and long term goals.
Growth Focused
Any strategy I use is pre-validated with the simple question – will this contribute to business growth? ‘Vanity’ metrics like keyword rank and traffic are important, but they don’t necessarily equate to business growth. I like to work closely with sales teams to ensure the marketing strategy is impacting revenue.
Transparent
I will only work with you if I think I can help contribute to the growth of your business. Monthly campaign reporting is of course standard, and we will have quarterly reviews to ensure the marketing plan is working and still valid, or needs an adjustment to ensure the continued alignment with the goals of your business.