HOW I HELP
Online channels such as SEO are becoming increasingly important in the B2B purchase journey. As part of a holistic marketing plan, SEO is a powerful strategy for generating demand amongst your target audience. Lack of investment in SEO means more page 1 mindshare going to your competitors. SEO Consultation.
Generate leads from people that are in ‘buyer’ mode. Google Ads is a powerful lead generation tool that allows you to focus only on users that are in the market to purchase what your business offers. Google’s dominance in search will allow your business to tap into this high quality traffic source. PPC Consultation.
Content is the lifeblood of your business website and is key to a strong online presence. It gets your brand noticed by the right people and nurtures trust amongst your target customers. The right content strategy will lead to business growth and sales. Find out more
WHY WORK WITH ME
No ‘cookie-cutter’ template strategy. Even businesses operating in the same industry have their own unique needs and characteristics. I take the time to gain a deep understanding of your particular business and its customers in order to develop a plan which is aligned with your short and long term goals.
Any strategy I use is pre-validated with the simple question – will this contribute to business growth? ‘Vanity’ metrics like keyword rank and traffic are important, but they don’t necessarily equate to business growth. I like to work closely with sales teams to ensure the marketing strategy is impacting revenue.
I will only work with you if I think I can help contribute to the growth of your business. Monthly campaign reporting is of course standard, and we will have quarterly reviews to ensure the marketing plan is working and still valid, or needs an adjustment to ensure the continued alignment with the goals of your business.