About the client

Duco is a leading fintech SaaS company that helps financial services firms automate their mission-critical data processes.

The challenge

Duco approached me with a clear set of challenges. They saw they had an opportunity to improve their online presence for relevant, non-branded keywords.

Limited non-brand visibility

Duco lacked presence in search engines for terms beyond their brand name. This hindered their ability to reach their wider target audience.

Low organic traffic

Traffic to solutions pages was low indicating the potential to increase non-brand, high intent website visits.

Steps to success

An in-depth analysis was needed to inform a comprehensive SEO strategy that would tackle the brand’s search visibility challenges. Key steps included:

  • Technical audit was carried out to identify and address any website issues that could negatively impact search engine rankings
  • Did customer research to gain insights into pain points and decision-making process
  • Keyword research uncovered relevant search terms used by potential customers
  • Product pages were optimised strategically for targeted buyer keywords to maximise search visibility for high intent terms
  • Development of a content strategy geared towards valuable, educational resources that address the decision-making journey of the potential customer
  • Robust digital PR and link-building campaign helped establish Duco as a thought leader in the fintech space
  • Data-driven insights were provided through detailed reports - helping to optimise the strategy and maximise impact

The results

  • Top ranking for key buyer keyword

    Duco climbed to the coveted number one position in search results for a highly competitive keyword directly related to their core solution.

  • Organic traffic surge

    Organic website traffic increased by 60% year-on-year, demonstrating significantly improved visibility and attracting more qualified leads.

  • Brand search increased

    Year on year brand search visibility up by 50%


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