HOW I HELP
Online channels such as SEO are becoming increasingly important in the B2B purchase journey. As part of a holistic marketing plan, SEO is a powerful strategy for generating demand amongst your target audience. Lack of investment in SEO means more page 1 mindshare going to your competitors. SEO Consultation.
Generate leads from people that are in ‘buyer’ mode. Google Ads is a powerful lead generation tool that allows you to focus only on users that are in the market to purchase what your business offers. Google’s dominance in search will allow your business to tap into this high quality traffic source. PPC Consultation.
LATEST BLOG POSTS
TABLE OF CONTENTS: The Consultant vs Agency Debate What is an SEO Consultant? What is an SEO Agency? Should I Choose an SEO Consultant or an Agency? SEO Consultant Pros SEO Consultant Cons SEO Agency Pros SEO Agency Cons The consultant vs agency debate So you’re...
TABLE OF CONTENTS The Traffic Challenge How to Increase B2B Website Traffic Method 1: Google Ads Method 2: SEO Blog Strategy Method 3: Social Media Method 4: Interact on Industry Forums Method 5: Develop and Promote a Tool The traffic challenge We have a website but...
TABLE OF CONTENTS What is Content? What is Content Marketing? Why is Content Marketing Important for SaaS Companies Owning the SaaS Buyer Journey – Covering all Touchpoints A B2B SaaS Content Strategy A Journey of 1000 Miles Begins With a First Step What is content?...
TABLE OF CONTENTS What is B2B SEO Why is SEO Important for B2B Companies? Should all B2B Companies Invest in SEO? SEO as Part of a Holistic B2B Marketing Strategy A Complete B2B SEO Strategy – Immersive SEO What is B2B SEO B2B SEO encompasses a range of disciplines,...
WHY WORK WITH ME
No ‘cookie-cutter’ template strategy. Even businesses operating in the same industry have their own unique needs and characteristics. I take the time to gain a deep understanding of your particular business and its customers in order to develop a plan which is aligned with your short and long term goals.
Any strategy I use is pre-validated with the simple question – will this contribute to business growth? ‘Vanity’ metrics like keyword rank and traffic are important, but they don’t necessarily equate to business growth. I like to work closely with sales teams to ensure the marketing strategy is impacting revenue.
I will only work with you if I think I can help contribute to the growth of your business. Monthly campaign reporting is of course standard, and we will have quarterly reviews to ensure the marketing plan is working and still valid, or needs an adjustment to ensure the continued alignment with the goals of your business.